STAND OUT FROM THE HERD | history December 24 2015
Have you seen the 2015 Cadillac commercial? We dig the way this American made company used our coined "Stand Out From The Herd" phrase. We first started using this phrase on our 1983 t-shirt! Shop all of our products featuring Stand Out from the Herd.
Two years ago we started the #standoutfromtheherd campaign on Instagram. Our goal was to spread our message. It's simple, to "Stand Out From the Herd" is to:
Love the Earth.
Conserve, Preserve, and Coexist.
Have Kindness for Animals.
Show Gratitude to Your Body.
Stand For Good in the World.
To continue our stampede, we teamed up with two of our favorite jewelry artists to create a simple and wearable display of our message.
Our latest creation? The minimal "Stand Out From the Herd" Distressed Tee.